Benchmarks
Good, average, or a problem? A single number can’t tell you.
A brand lift score on its own is just a number. Set against Datamoire’s benchmarks — built from thousands of real studies — it becomes a reference point: you can finally see whether a result is strong, ordinary, or a signal to change course.
From real studies
Our benchmarks are built from the studies we’ve already run — not a generic norm bank.
2000+
studies
300+
brands
50+
countries
In context
Your result, placed next to campaigns like it.
We don’t compare your campaign only to a global average. We compare it to studies that share its category, market, channel and audience — so the reference point is actually relevant.
Where a result sits — not just what it is
Your study is placed against comparable campaigns in the same category and market.
- Category range (middle 50%)
- Category median
- Your campaign
What you compare against
Five ways to frame a result.
Category
Compare against brands in your own sector, where the competitive pressure and baseline attention are alike.
Market
See how a result reads country by country, across the 50+ markets where we run studies.
Media & platform
Understand performance by where the campaign ran — so a channel that underdelivers stands out clearly.
Audience
Benchmark against the segment you were actually trying to reach, not a general-population average.
Your own history
Set this campaign against your past studies to see real improvement, campaign over campaign.
How benchmarking works
From a custom study to a result you can judge.
The study is always built for your question. The benchmark is what lets you read the answer.
We run your study
A custom study designed around the decision you need to make — not a template survey.
We find the right comparison
Your result is matched to comparable studies — same category, market, channel and audience — so the reference point is genuinely like-for-like.
You get context, not just a number
See where each KPI lands against the category range and median — strong, ordinary, or a signal that something needs to change.
Why it matters
What a benchmark lets you do.
- 01Know if a result is actually good — not just whether the number went up.
- 02Set realistic targets before launch, grounded in what your category typically delivers.
- 03Spot which channel or creative is carrying the campaign — and which is dragging it.
- 04Make the case to stakeholders with a result that’s already in context.
- 05Track improvement over time, campaign after campaign, against a stable reference.
- 06Compare against your category, not a generic global average that flattens the difference.
Bring a result you’re not sure how to read — we’ll show you where it stands.
Tell us what you measured, and we’ll walk you through how benchmarking puts it in context.
Or open the contact hub.